Invest in Iowa-Made
Invest in Iowa-Made
There’s something awesome about grabbing that perfect fishing rod, lure or jig, and it’s even better knowing it was someone’s dream and built by avid fishermen right here in our own state. Choosing to invest in Iowa-made tackle isn’t just about convenience; it’s an investment in your community, a nod to local expertise, and often, a direct line to fishing success in our specific waters.
At its heart, buying local supports the independent entrepreneurs who pour their heart and soul into their businesses. Instead of your dollars flowing to large, out-of-state corporations, they directly fuel the Iowa economy. This creates a ripple effect, supporting local jobs, families, and the unique character of our communities. When these businesses thrive, our towns thrive. It’s an easy way to invest in your local economy, right here.
Iowa-made tackle often offers another advantage. The jigs, lures, poles and other tackle can often be custom to fit your wants and needs. When it comes to lures and jig heads, these aren’t mass-produced lures designed for a generic fishing experience. Many local tackle makers offer handmade, custom colors, unique sizes, and one-of-a-kind designs tailored to the specific fish species and water conditions prevalent in Iowa and the wider Midwest. These are guys and gals who have turned their love for the outdoors into a business, whether it’s part time or fulltime, you will see their passion for fishing reflected in the quality and effectiveness of the tackle.
Iowa-based companies field-test their products extensively in our local environments. They understand the nuances of our seasons, the clarity of our water, and the feeding patterns of our fish. This real-world testing and refinement process leads to lures and baits that are specifically designed to perform in Iowa waters, giving you a distinct edge on the water. You’re not just buying a piece of plastic or metal; you’re investing in the accumulated wisdom and experience of local anglers.
Additionally, buying local often means access to a level of customer service and direct interaction that is rare with larger companies. You might have the opportunity to speak directly with the creator of the lure, and you might get tips on the design and how to best use it. It’s about more than just a transaction; it’s about building relationships and supporting a shared passion.
As you gear up for your next fishing adventure, we encourage you to explore the talent and products produced right here in Iowa. By choosing Iowa-made tackle, you’re not just filling your tackle box with effective gear; you’re casting a vote for your community, supporting local craftsmanship, and tapping into a wealth of regional expertise that can ultimately lead to more fish in the boat. On the following pages, we’re proud to showcase a diverse range of Iowa-based companies dedicated to crafting the tools that will help you make your next fishing trip a success. Help support these folks, your neighbors and fellow Iowans. You might just find your new go-to lure made right in your own backyard.
By Aaron McKinney
June 2025
